Email ad specifications
Takeover includes these three ads in one email:
-
- Premium ad (Above Fold)
- 300 x 100 logo
- Copy: max 10 words
- CTA: max 5 words
- Premium ad (Above Fold)
-
- Regular ad (Below Fold)
- 300 x 300 box
- Copy: max 45 words
- CTA: max 5 words
- Regular ad (Below Fold)
-
- Recommended ad (Below Fold)
- 300 x 160
- Title: max 8 words
- Copy: max 20 words
- CTA: max 3 words
- Recommended ad (Below Fold)
Visual Capitalist – Audience details
- 380,000 subscribers
- Open rate: 32%
- CTR: 4.6%
- Demographics:
- 54% male / 46% female
- 42% USA / 10% Canada / 25% Europe / 23% ROW
- Audience Characteristics:
- 75% make higher than $100k per year
- 71% investors / 29% non-investors
- 50% are managerial level or higher (employment)